Archive for the ‘Blog’ Category

Differentiate Through Customer Service & Quality to Charge Premium Prices

Walmart, Amazon and price-comparison websites have taken most of the fun (and profit) out of doing business.  If price is the only way you compete, you will never be able to survive against the cost structure and buying power of the national players.  Hope remains, though, for your micro/small business.  Market […]

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The Size and Importance of Small Business

According to the N.Y. Times, 99.7% of all businesses in the U.S. have fewer than 500 employees (the definition of a “small business” according to the SBA).  80% (!!!) of those enterprizes (23 million) are one-person operations.  THIS is why business coaching is SO important.  What happens […]

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Smartphone Marketing

Did you know that smartphones are responsible for essentially ALL the growth in web traffic since the beginning of 2015?  Smartphone web traffic has increased 68% since then, while traffic from desktops has declined 30% and 16% from tablets. Is your website readable on typical smartphones?  Test […]

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Persistence is Key to New Business Development

Did you know that the average sales person only makes two attempts to reach a prospect but it takes an average of eight cold calls to reach a prospect? This is true with both emails and phone calls. Here’s how the numbers break down: 2% of sales […]

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How to Find Anyone’s Business Email Address

Hey, I use Google search EVERYDAY and didn’t know about most of these search operators.  This article from MarketingProfs explains how to use Google “operators” to find anyone’s business email address but they will save a lot of time on other types of searches too.   https://goo.gl/gYRwUY

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Best Timing for Social Media

According to blog.kissmetrics.com: Best day/time to share on Facebook: Saturday Noon Want more FB “Likes”: post no more than once every two days Best days to tweet: midweek and weekends (click-through-rate is generally higher) Best time to tweet: 5pm (more retweets occur in the afternoon) Statistically, you […]

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Try IBM Watson Artificial Intelligence (AI) for Your Small Business for FREE!

Remember IBM Watson, the super AI computer that beat two Jeopardy champions?  Watson is a great example of Artificial Intelligence (AI) that SMB’s (small/medium businesses) like yours can actually use TODAY to compete with your giant competitors.  You can take almost any huge data set: Access, Excel, […]

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B2B Digital Buying Preferences-Good Info from McKinsey, Co.

Are you a B2B seller?  Here is a good article from one of my favorite business info sources, McKinsey & Co., about when B2B buyers like to buy through digital and from live salespersons.  https://goo.gl/Jmg6YL

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“Claim Your Business” Cheat Sheet

Many of my clients in central Virginia are local businesses.  A great (FREE!) way to improve local SEO and help potential customers find your local business is to “claim your business” on Internet directory sites such as “google my business”, “yahoo local” and “Yellow Pages”.  This is […]

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Crowdfunding Tool Kit

Pretty tough finding funding for your new or established business.  Indiegogo has a great and comprehensive free crowdfunding guide.  Go get it! http://goo.gl/vXmRV9

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