Straight to the Bottom Line

Differentiate Through Customer Service & Quality to Charge Premium Prices

Walmart, Amazon and price-comparison websites have taken most of the fun (and profit) out of doing business.  If price is the only way you compete, you will never be able to survive against the cost structure and buying power of the national players.  Hope remains, though, for your micro/small business.  Market Research, a marketing survey company ( conducted a survey about the most effective competitive differentiation tactics.  They discovered that companies were still able to charge premium prices for their goods and services if they focused upon personal customer service and quality.  Here is their blog post:

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