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Archive for the ‘Blog’ Category

Adidas…No More TV Ads, ALL Mobile

While Adidas is a B2C consumer products company, it’s recent move to abandon TV advertising for an all-mobile strategy has a very important message for B2B marketers as well.  Part of the article states: Now, it’s a matter of winning consumers by fitting into their lives rather […]

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More & More of Your Customers are Using Mobile

According to Google: 48% of Americans are comfortable researching, booking, and planning their entire trip to a new travel destination using only a mobile device. That number is even higher in countries like Brazil (67%) and India (89%).  The bad news is that it still takes about […]

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7 Great eCommerce Calls-to-Action

Hey, it’s all about the click-through-rate!  Nothing happens on your ecommerce site until a potential buyer clicks on a button/link.  That’s why it’s so important to have a compelling call-to-action.  Here is a very good blog from Shopify that details some great call-to-action tips:  https://goo.gl/DGb9uj

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Professional Services Industry Trends for 2018

Another great blog entry from Market Research.com about trends in the professional services industry such as…businesses coaches!  It discusses pretty important topics including the emergence of modularization of provided services, the value-oriented revenue model, and creating a virtual company.  Good stuff, read it!          […]

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Differentiate Through Customer Service & Quality to Charge Premium Prices

Walmart, Amazon and price-comparison websites have taken most of the fun (and profit) out of doing business.  If price is the only way you compete, you will never be able to survive against the cost structure and buying power of the national players.  Hope remains, though, for your micro/small business.  Market […]

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The Size and Importance of Small Business

According to the N.Y. Times, 99.7% of all businesses in the U.S. have fewer than 500 employees (the definition of a “small business” according to the SBA).  80% (!!!) of those enterprizes (23 million) are one-person operations.  THIS is why business coaching is SO important.  What happens […]

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Smartphone Marketing

Did you know that smartphones are responsible for essentially ALL the growth in web traffic since the beginning of 2015?  Smartphone web traffic has increased 68% since then, while traffic from desktops has declined 30% and 16% from tablets. Is your website readable on typical smartphones?  Test […]

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Persistence is Key to New Business Development

Did you know that the average sales person only makes two attempts to reach a prospect but it takes an average of eight cold calls to reach a prospect? This is true with both emails and phone calls. Here’s how the numbers break down: 2% of sales […]

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How to Find Anyone’s Business Email Address

Hey, I use Google search EVERYDAY and didn’t know about most of these search operators.  This article from MarketingProfs explains how to use Google “operators” to find anyone’s business email address but they will save a lot of time on other types of searches too.   https://goo.gl/gYRwUY

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Best Timing for Social Media

According to blog.kissmetrics.com: Best day/time to share on Facebook: Saturday Noon Want more FB “Likes”: post no more than once every two days Best days to tweet: midweek and weekends (click-through-rate is generally higher) Best time to tweet: 5pm (more retweets occur in the afternoon) Statistically, you […]

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