Archive for the ‘Blog’ Category

“Claim Your Business” Cheat Sheet

Many of my clients in central Virginia are local businesses.  A great (FREE!) way to improve local SEO and help potential customers find your local business is to “claim your business” on Internet directory sites such as “google my business”, “yahoo local” and “Yellow Pages”.  This is […]

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Crowdfunding Tool Kit

Pretty tough finding funding for your new or established business.  Indiegogo has a great and comprehensive free crowdfunding guide.  Go get it! http://goo.gl/vXmRV9

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Production Level Desktop Metal 3D Printing

Get ready for a true transformation in manufacturing.  3D printing of metal prototypes (additive manufacturing) has been around for a few years but the cost is high, the volume is low and the process messy.  A new company is rolling out both small and production volume versions […]

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Shipping Costs Important to Online Shoppers

Retail is getting slammed by Amazon and other online retailers.  Here is a post by MarketingProfs discussing how important shipping costs are to online shoppers.  But, think of this info from another angle.  This also means that shoppers hate paying for shipping.  How can you use the […]

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“How Your Small Business Can Dominate Search/SEO”

Here’s a link to a great article from MarketingProfs about getting higher in the search results for your small business: http://www.marketingprofs.com/articles/2016/29773/rage-against-the-mega-corp-how-your-small-business-can-dominate-search?adref=nlt042116. The article includes a (broken) link to a FREE Google site to a test whether your website is mobile-friendly and some tips to get your website […]

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Time to Change Your Return Policy?

Here’s some info from THE WEEK and NYMag.com: Researchers studying the effect of lenient return policies recently stumbled onto a surprising finding. “The longer a store allows its customers to return something after purchasing, the less likely they are to ever actually return it”. For one thing, […]

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Key Performance Dashboard App for QuickBooks

Hey, this is pretty cool! Yaldi is a smartphone app available from iTunes for iPhones and iPad that integrates with your QuickBooks data for $9.99/mo. They describe themselves: “Yaldi puts the strategies — and results — of the world’s most effective management consultants in the hands of […]

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ALL Purchasing is “Impulse Buying”

People are emotional beings, first, and rational beings second. 68% of consumer decisions are made at the point of purchase. If a shopper picks up and holds what they are considering, they establish an emotional connection that inspires ownership…making them 60% more likely to buy. This is […]

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Another Example of the “80/20 Rule” in Action

Once again, the Pareto Principle demonstrates the importance of studying and really understanding your customers and where to focus your time, attention and money. American Airlines earns half of its revenue from just 13% of its customers, most of whom are frequent flyers willing to pay for […]

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Another Article about Jugaad-Frugal Innovation

A good article recently surfaced about an element of Jugaad: “Frugal Innovation: How to Do More With Less”. Honestly, I haven’t been this excited about an idea since I discovered LEAN years ago. Here is a link to get you excited too: I’m going to buy the […]

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