Archive for the ‘Blog’ Category

Key Performance Dashboard App for QuickBooks

Hey, this is pretty cool! Yaldi is a smartphone app available from iTunes for iPhones and iPad that integrates with your QuickBooks data for $9.99/mo. They describe themselves: “Yaldi puts the strategies — and results — of the world’s most effective management consultants in the hands of […]

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ALL Purchasing is “Impulse Buying”

People are emotional beings, first, and rational beings second. 68% of consumer decisions are made at the point of purchase. If a shopper picks up and holds what they are considering, they establish an emotional connection that inspires ownership…making them 60% more likely to buy. This is […]

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Another Example of the “80/20 Rule” in Action

Once again, the Pareto Principle demonstrates the importance of studying and really understanding your customers and where to focus your time, attention and money. American Airlines earns half of its revenue from just 13% of its customers, most of whom are frequent flyers willing to pay for […]

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Another Article about Jugaad-Frugal Innovation

A good article recently surfaced about an element of Jugaad: “Frugal Innovation: How to Do More With Less”. Honestly, I haven’t been this excited about an idea since I discovered LEAN years ago. Here is a link to get you excited too: I’m going to buy the […]

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Big Improvements Through Small Steps (KAIZEN)

I LOVE Harvard Business Review! Here is a great example of how LEAN concepts and techniques work so well in areas other than manufacturing. The following is an excerpt from a recent HBR article about how the British Cycling Team turned itself around through incremental continuous improvement. […]

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Referral Programs Are Great and FREE!

I’m in the process of preparing recommendations for a referral program for a B2B client who deals with high-end, sophisticated/ educated clients. My customer gets most of his new clients from referrals and repeat business…just like I do. So, I’ll follow my own advice and ask the […]

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Awesome Social Media Cheat Sheets

Marketo is offering some fantastic social media cheat sheets for Facebook, Linkedin, Pinterest, Instagram, Twitter and Google. GO GET ‘EM! : http://tinyurl.com/q6pzup7

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“Pricing Products and Services for Small and Medium Businesses”

Hey, don’t miss my SCORE workshop on Pricing scheduled for Tuesday, Nov., 3 at Stratford University Auditorium. FEE: $25 which goes to SCORE. Register at: www.Richmond.SCORE.org or call the office manager: 804-350-3569 90% of companies simply mark up their costs to determine a price…and then mark down […]

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What Does Your Website Look Like on Other Browsers and Devices?

Everybody tends to be parochial, that is, we think the world sees us in the same way that we see the world. For example, I have a client who likes to use texting to communicate. I rarely text and he’s piqued when I don’t respond promptly because […]

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Workshops!

I’m presenting two workshops for SCORE-Richmond in the next two months. Join us!: “Hiring/Firing and Leadership Tactics for Small Business Owners”. Tuesday, Oct 13, 2015, 6:30pm-8:30pm Stratford University Auditorium, Glen Allen, $25 to SCORE Transitioning from solopreneur to employer is a significant, expensive and risky decision that […]

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