Archive for the ‘Blog’ Category

Big Improvements Through Small Steps (KAIZEN)

I LOVE Harvard Business Review! Here is a great example of how LEAN concepts and techniques work so well in areas other than manufacturing. The following is an excerpt from a recent HBR article about how the British Cycling Team turned itself around through incremental continuous improvement. […]

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Referral Programs Are Great and FREE!

I’m in the process of preparing recommendations for a referral program for a B2B client who deals with high-end, sophisticated/ educated clients. My customer gets most of his new clients from referrals and repeat business…just like I do. So, I’ll follow my own advice and ask the […]

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Awesome Social Media Cheat Sheets

Marketo is offering some fantastic social media cheat sheets for Facebook, Linkedin, Pinterest, Instagram, Twitter and Google. GO GET ‘EM! : http://tinyurl.com/q6pzup7

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“Pricing Products and Services for Small and Medium Businesses”

Hey, don’t miss my SCORE workshop on Pricing scheduled for Tuesday, Nov., 3 at Stratford University Auditorium. FEE: $25 which goes to SCORE. Register at: www.Richmond.SCORE.org or call the office manager: 804-350-3569 90% of companies simply mark up their costs to determine a price…and then mark down […]

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What Does Your Website Look Like on Other Browsers and Devices?

Everybody tends to be parochial, that is, we think the world sees us in the same way that we see the world. For example, I have a client who likes to use texting to communicate. I rarely text and he’s piqued when I don’t respond promptly because […]

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Workshops!

I’m presenting two workshops for SCORE-Richmond in the next two months. Join us!: “Hiring/Firing and Leadership Tactics for Small Business Owners”. Tuesday, Oct 13, 2015, 6:30pm-8:30pm Stratford University Auditorium, Glen Allen, $25 to SCORE Transitioning from solopreneur to employer is a significant, expensive and risky decision that […]

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A Favorite Quotation

“The only thing necessary for the triumph of evil is that good men do nothing”, E. Burke

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Avoid Competing on Price Alone

A McKinsey study of S&P1500 companies reveals that “A strategy based on cutting prices in order to increase sales volume is generally doomed to failure in almost any market or industry”. (“The Power of Pricing” by Michael V. Marn, McKinsey Quarterly, 2003) You would have to increase […]

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How Inventors Can Overcome Technical Roadblocks

Hyper-specialization in every area of science has multiplied the level of complexity and increased the difficulty of researching potential solutions and solving technical problems. That complexity and specificity of new materials, processes and equipment, though, also expands the pool of potential solutions, particularly as new science increasingly […]

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Customer Mapping

Another nice tool for small businesses is a customer map. These can either be a physical map on the wall or a digital map. A large, physical wall map is useful because you can purchase a customized map with your location in the middle of a 2-3 […]

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