Straight to the Bottom Line

Event Speaker

(click to download):  Michael McDermott Speakers Bio

Michael McDermott is an experienced public speaker, workshop presenter and has been a guest expert for print publications, radio and public forums on the topics of profit improvement, employee productivity & engagement, cost reduction, customer satisfaction and strategic planning. He can offer entertaining, compelling and information-packed PowerPoint and trainee workbook supported workshops on a wide variety of small business topics.  Custom workshops can be developed upon request for meetings, conferences and tradeshows.

Michael is the author of “2009-2011 Recession Survival Guide-414 Actions Business Owners Can Take to Weather the Storm and Boost Profits” (Barnes & Noble,  He is a certified LEAN/Six Sigma Sensei, has a B.A. in Psychology and an internship in counseling psychology. He is a certified trainer for DDI and Zenger-Miller and graduate of the U.S.A.F Academic Instructor School.

He is a volunteer with SCORE/U.S. Small Business Administration (“Counselors to America’s Small Business”) and Past Chairman of the SCORE-Richmond Small Business Profit Improvement Team.

His experience includes corporate management and field operations for medium-sized organizations involving turnarounds, mergers & acquisitions, start-ups and change management in a variety of industries.  His hobby and passion is discovering pragmatic, inexpensive and creative solutions for organizational effectiveness & profitability.

Custom workshops available upon request.  Current and available workshops:

  • “Competing on Price (alone) is for Chumps” – competitive differentiation gives small/medium businesses the tactics and tools to prosper in a ruthless marketplace where price-cutting is the easiest way to promote sales growth.
  • “Sensory Marketing- Controlling Unconscious Emotional Decision Behavior” – buying is, first, an emotional decision and a rational decision second.  People decide to buy emotionally and then rationalize their decision later using facts.  The five human senses (sight, hearing, smell/taste and touch) are hard-wired to affect emotions and decision making.  Learn how to use sensory marketing to influence perceptions and purchasing behavior.
  • “Introduction to Taking Your Small Business GLOBAL” – 95% of the world’s consumers are OUTSIDE of the U.S.  The Middle Class in India, Brazil and China are growing at 70 million persons a year.  Learn how to inexpensively and quickly get into exporting your product or service.
  • “SMB (Small/Medium Business) Performance Turnaround” – “SMB’s” are a special type of organization: too big to “handle” but too small to “thrive”.  Making the perilous growth transition from small entrepreneur to medium-sized business requires a new mindset, tools and a PLAN.  Get an introduction to growing your business to the next level.
  • “Pricing Products and Services for SMB” – 90% of businesses simply markup their costs and then markdown their prices to remain competitive in the marketplace. How much profit are you leaving on the table?  A 1% increase in price, all other factors being equal, equals an 8% increase in profits.  Learn about these and other practical tactics and tools for better pricing and profitability.
  • “Guerrilla Marketing” – “Guerrilla” marketing is all about investing energy and creativity instead of money; getting the biggest & best response for the least time and money.  Practical tips and tools (with a focus upon FREE or inexpensive) to market and promote your business.
  • “Small/Medium Business Profit Tune-Up” – A very practical workshop filled with tactics and tools to improve profitability, reduce costs, improve employee and systems productivity, create lifetime customers and pragmatic ideas about new market niches and business strategy.
  • “How to Build a Business Model/Strategy” – The heart of the business plan is the “business model”, why customers should buy from you and how you plan to make a profit.  Learn about defining customers, competitors, differentiation, competitive advantages, key success factors and much more.
  • “The Profit Equation” – Describes the five elements of sales/profits: generating prospects; converting prospects into customers; increasing the number of transactions per customer; increasing the average dollar per transaction; profit margins.  Practical tips on improving each element.  Targeted at retail but discusses principles and tools to improve sales and profits.
  • “Out of a Job but NOT Out of Options-Self Employment Alternatives” – Developed for a non-profit organization to assist the unemployed considering entrepreneurship.
  • “How to Start a Micro Consulting Business” – No subject matter expert should ever be out of work!  Practical information on how to start your own consulting business.
  • “Recession Survival Kit for Retail” – The Great Recession isn’t over for retail and some experts say that consumer behaviors have changed permanently.  Find out how to adapt to today’s retail market realities, boost sales, reduce costs and merchandize like the big box and high-end competition.
  • “Small Business Alternatives and an Introduction to Starting Your Own Small Business” – An introduction for novice entrepreneurs which includes how to find business ideas, feasibility validation, tips for start-up and where to begin.
  • “Ten Other Ways Accounting Professionals Can Influence Profitability” – presented to the members of a professional accounting association.  Accountants gather, process and interpret financial information.  Because of their important role and position in organizations, they can also influence profitability.  Here are ten other ways they can take an active role in helping their organizations become or remain profitable.
  • “How Quality Professionals Can Influence Customer Satisfaction and Retention” – presented to a professional association of Quality Engineers.  QA/QC professionals interface with both internal and external customers and, so, are particularly placed to influence customer satisfaction and company profitability.  Inspiring employees in a typically policing role to be superheroes.